Mission
Improving lives by engaging the caring power of our community.

To do this we will:
• Build a stronger community through individual, corporate and government partnerships.
• Energize and inspire people to make a difference.
• Craft human care agendas within and across our communities.
• Build coalitions around a community-driven impact agenda.
• Increase investments in these agendas by expanding and diversifying our own
  development efforts and supporting those of others.
• Measure, communicate and learn from the impact of our efforts.
• Reflect the diversity of the communities we serve.


Guiding Principles

• As stewards of the donor’s dollars, United Way will be responsible in the design and
  management of a fair, flexible and focused system for distribution of financial resources.
• United Way will achieve high community impact through measurable and accountable
  results.
• United Way recognizes the value of diversity within Camden County and will foster
  inclusiveness of agencies, services funded, volunteers and staff.
• United Way will foster community collaboration and partnerships in all activities.
• United Way will serve as a convener for community mobilization on selected issues.
• United Way will serve as a facilitator for community volunteerism.
• United Way will establish leadership through demonstrated excellence, continuous quality
  improvement and ongoing responsiveness to community needs.