Downloadable Guides & References

Account Solicitor's Guide (pdf - 47 KB) - DOWNLOAD

Benefits of a Leadership Giving Program (Word file - 94 KB) - DOWNLOAD

Employee Campaign Coordinator Impact Presentation (Powerpoint - 166 KB) - DOWNLOAD

Employee Campaign Coordinator Manual (pdf - 243 KB) - DOWNLOAD

Leadership Guide (pdf - 37 KB) - DOWNLOAD

Making the Ask (pdf - 12,234 KB) - DOWNLOAD

Payroll Stuffer (pdf - 30 KB) - DOWNLOAD

Table Tent (pdf - 73 KB) - DOWNLOAD

United Way of Camden County Pledge Form (pdf - 66 KB) - DOWNLOAD

United Way of Camden County Designation Form (pdf - 29 KB) - DOWNLOAD

Sample Communication

CEO ENDORSEMENT LETTER #1

Dear Fellow Employee:

There's something we can do to touch the lives of everyone in our community and help people who are less fortunate than we are. We can run a great United Way campaign again this year.

Our campaign committee, chaired by (CAMPAIGN COORDINATOR'S NAME), has planned our campaign kickoff for (DATE). I share their confidence that you will carry on our tradition of generosity to United Way by surpassing our $ ___________ goal.

Our past gifts have helped support more than 100 local health and human service programs in Camden County. We're the ones who made it possible for United Way to respond to thousands of requests for help from area residents - our friends, neighbors and family members.

Giving to United Way is the best thing we can do as individuals to make things better for everyone. Whether you give and how much you give is a personal decision, but I hope you'll consider a generous gift in 2005. Even as little as $ _____ more per week through payroll deduction can make a difference.

If you have questions about our employee campaign or United Way, contact (CAMPAIGN COORDINATOR). We want you to have the information you need to make such an important and personal decision.

Sincerely,

CEO


CEO ENDORSEMENT LETTER #2

Dear Fellow Employee:

The annual United Way fundraising effort at (ORGANIZATION NAME) begins in a few short weeks.

We're excited about providing our employees with this opportunity to make a difference in our community. As a matter of fact, we have already pledged a corporate gift as our vote of confidence in United Way.

United Way of Camden County has focused its efforts on supporting organizations that offer programs specifically targeted towards helping at-risk youth become academically successful, drug-free, law-abiding and avoiding early parenthood as well as helping the working poor become economically self-sufficient. Supporting United Way is the best thing we can do as individuals to make things better for everyone. Whether you give and the amount is a personal decision, but I hope you'll consider a generous gift in 2005. Even as little as $ ______ more per week through payroll deduction makes a difference.

I encourage you to learn more about United Way's work by reading the bookmark you'll receive with your pledge form. If you have any questions, contact (NAME) our 2005 Employee Campaign Coordinator. We want you to have what you need to make an informed decision.

On behalf of United Way and the thousands of people who will benefit from your support, thank you.

Sincerely,

CEO


CEO ENDORSEMENT LETTER – LEADERSHIP GIVING

Dear (name):

Being a community leader takes commitment to finding solutions to the challenges we face in Camden County. I'm writing to encourage you to join me in demonstrating your concern by becoming a Leadership Giver by giving $1,000 or more to United Way.

A Leadership pledge to United Way is more than a charitable gift...it’s an investment in the future of our community. By giving to United Way we serve as catalysts and examples for others. We lead the way toward helping those in need become strong, healthy and self-sufficient. Gifts to United Way stay here in Camden County where they do the greatest good…meeting the most urgent needs and building a better future.

I'm proud of our organization’s tradition of community support. I hope you will join me in keeping this tradition alive by becoming a Leadership Giver to United Way. In the words of Winston Churchill, “We make a living by what we get, but we make a life by what we give.”

Thank you,

CEO


SECURING GIFTS FOR INCENTIVES

Dear Community Relations Manager/Business Owner:

Helping the community takes teamwork. That’s why (ORGANIZATION NAME) is asking for your help. We are currently planning our annual United Way fundraising campaign. As we do each year, we request the assistance of socially responsible businesses such as yours to help us provide fun and exciting incentives to aid the effort. We are requesting a donation of (PRODUCT NAME OR $) which we will use to increase giving from our employees to the community.

Please know that your participation in this important community endeavor will be greatly appreciated and heavily publicized throughout our company.

Sincerely,

Employee Campaign Coordinator


COMMITTEE MEMBER SOLICIT/RECRUITMENT LETTER

Dear Employee Name:

(ORGANIZATION NAME) is gearing up for our United Way fundraising campaign and we're inviting you to join our campaign committee. Our community needs us and we need you! We are looking for volunteers to help plan special events, organize employee meetings, secure incentives and brainstorm new ideas for the direction of our campaign. We're in search of some enthusiastic, community-minded people to improve the quality of life in Camden County.

Last year our organization raised more than (ORGANIZATION $ AMOUNT) for United Way. Our efforts helped support more than 100 health and human service programs which help one in three Camden County residents. We’re hoping you’ll accept this invitation to make this year’s campaign a success and have fun along the way. Please sign up today to be a part of (ORGANIZATION NAME)’s United Way campaign.

Sincerely,

CEO Name and/or Employee Campaign Coordinator Name


CAMPAIGN ENDORSEMENT LETTER FROM UNION LEADER TO UNION MEMBERS

Dear Brothers and Sisters:

Think for a moment what you would do if disaster struck -- an earthquake or hurricane, for example -- and you lost everything you had worked so hard to acquire. Where would you turn for help?

Imagine if you can -- or maybe you don't have to imagine -- that you have a child who has a learning disability, a teenager with a drug or alcohol problem, a friend who lost a job, or a neighbor who was evicted from an apartment. Who can provide the necessary support?

In all of these cases, United Way can help. Through its community-wide campaign United Way offers local human service organizations the support and assistance they need to help at-risk youth become academically successful, remain drug-free, law-abiding and avoiding early pregnancy as well as helping the working poor become economically self-sufficient.

With your support, the United Way-funded programs in our community can make a difference in people's lives. Your individual contribution works along with the gifts of your co-workers, friends, and neighbors to provide a brighter future for our community’s youth and working poor.

I urge you to think about what it would be like to need help, and to think about how relieved you'd be to know that United Way is there to give that help. Please join me in making a gift to United Way so help will continue to be there for people who need it.

Thank you.


CAMPAIGN ENDORSEMENT LETTER TO RETIREES (from fellow retiree)

(YOUR COMPANY's NAME) United Way campaign is now in progress. This is our opportunity as former employees to once again be a part of the team that works together for a better community.

Today, people all around us -- friends, neighbors, and members of our own families -- receive support and services from agencies funded by United Way. Your gift makes sure these services remain available.

Look back over your own life and think:
• Did you ever have trouble finding a place to live?
• Have you or one of your family members ever lost a job unexpectedly?
• Do your grandchildren need help in school?

If you answer “yes” to any of these questions, chances are United Way has touched your life. If you’ve ever needed housing assistance; help finding a job; if you’ve ever watched your grandchild struggle to learn -- United Way and the programs it funds have been there to help.

United Way’s ongoing services to all people in the community, as well as its attention to those most in need, make it easy to see why our continued financial support is so important. And because experienced volunteers evaluate our community’s problems and ways to solve them, it’s the most efficient system of caring we have.

Please join me in making a pledge to United Way. Your ongoing participation as a member of the (NAME OF COMPANY) team will provide a better life for everyone in our community. Thank you.

Retiree Name Here


THANK YOU LETTER TO CONTINUOUS DONORS

Dear Fellow Employees:

Your gift to the United Way of Camden County campaign is a clear demonstration that you care about your community and want to help those who need your help most. For all of those whose lives will be improved by your help, thank you.

United Way brings together volunteers from all parts of our community to improve the quality of life for everyone. And only with your continued support can United Way keep working to solve community problems through human service agencies and programs that help people in Camden County year-round.

Thank you for all you’re doing for our community through United Way.

Sincerely,

CEO Name and/or Employee Campaign Coordinator Name


THANK YOU FOR GIVING - LETTER #1

Dear Fellow Employees:

Thank you for your gifts to United Way in this year’s (COMPANY NAME) employee campaign. Our community is a much better place because of your generosity. Your support enables our United Way to help at-risk youth remain drug-free, academically successful, law-abiding and avoiding early parenthood as well as helping working poor throughout Camden County become economically self-sufficient.

Thank you for giving hope to so many through United Way. Because of you, children and families in Camden County have the hope of a better future.

Sincerely,

CEO Name and/or Employee Campaign Coordinator Name


THANK YOU FOR GIVING – LETTER #2

Because you cared, someone’s life will be changed by United Way.

Maybe it's a neighbor's child who will seek help for a drug problem. Maybe it's a family living in a shelter that will learn skills needed to maintain their own independence without assistance. Maybe it’s a child with learning disabilities who will get the extra help they need to become successful in school.

Because you cared, thousands of people will be helped by the more than 100 programs and services provided by United Way. Thank you for investing in our community through your gift to United Way of Camden County.

Sincerely,

CEO Name and/or Employee Campaign Coordinator Name


THANK YOU FOR GIVING - LETTER #3

Thank you for your gift to United Way in this year’s (COMPANY NAME) employee campaign.

Our community will be a much better place because of your generosity. Your support means area agencies will get ongoing help needed to provide vital family, health and youth services. When you gave to United Way, you helped at-risk youth become academically successful, stay drug-free, remain law-abiding and avoid early parenthood, as well as helped working poor become economically self-sufficient.

Thank you for giving hope to so many through United Way. Because of you, children laugh, families eat, and communities thrive.

Sincerely,

CEO Name and/or Employee Campaign Coordinator Name