Tips for Running a Successful Campaign
Get the CEO or Top Execs’ Endorsement. A personal appeal from the CEO in the form of a letter or a group meeting address is
very effective. Click here to view samples.
Secure an endorsement from your representative of your company’s labor union. Click here to view a sample.
Make payroll deduction available and encourage employees to use this easy method of giving. Donors who are using payroll deduction
will give an average of 5-6 times more than those who give check/cash gifts.
Personalize pledge cards by putting the employee’s name and previous pledge information to reinforce giving as a personal decision.
Ask your United Way representative about free personalization.
Workplace Coordinator(s) should attend campaign training conducted by United Way of Camden County.
Publicize your campaign by promoting the impact your employees can have in their community. Rallies, meetings, posters, thermometers,
newsletters, banners and e-mail updates can help promote campaign participation. Click here to view a sample payroll stuffer.
Offer campaign incentives in addition to United Way’s incentive. Some companies have found great success in offering a day off,
casual days, bake sales, contests, auctions, etc. Click here for a list of low-cost, no-cost incentives.
Special events – whether it’s a kickoff, an employee rally or a contest – FUN will keep your employees excited about the campaign.
Plan a fun special event and tie it to your theme! Click here for a list of event ideas.
United Way can help you establish a goal using an easy calculation tool that will help you identify your company’s fund raising
potential. Click here to view the calculation tool.
Use agency speakers or offer employees an agency tour. This is a great way to share the value of United Way with your co-workers.
Group meetings are an efficient and convenient way to bring employees together for a special message about United Way and can be
part of existing meetings. United Way presentations usually last about 20 minutes.
Incorporate new hires by offering them an opportunity to give at any time during the year when they join your organization. Click here to view a sample letter.
Incorporate retirees by offering the opportunity to give by mail, send them a pledge card or invite them to employee meetings.
Click here to view a sample letter.
Merci. Gracias. Danke. Thank you. It doesn’t matter how you say it. It is extremely important to say thank you during and after the
campaign. Thank you events like pizza parties and ice cream socials are a nice way to bring people together.